Browsing by Subject "Strategic planning"
Now showing items 1-20 of 82
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A practical guide to information systems strategic planning
(Auerbach Publications, 2006)This volume outlines a quick and easy approach with concepts, techniques, and templates for analyzing, organizing, communicating, and implementing an IS strategy. This approach unites an organization in a collaborative ... -
Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results
(John Wiley & Sons Ltd, 2016)"The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, ... -
Big data, big analytics : emerging business intelligence and analytic trends for today's businesses
(John Wiley & Sons, Inc., 2013)This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, ... -
Business analysis for dummies
(John Wiley & Sons, Inc., 2023)When it comes to doing good business, change is a very good thing. And effective business analysts are at the heart of identifying opportunities for growth and implementing the solutions that can transform an organization’s ... -
Business analytics : methods, models, and decisions
(Pearson, 2017)This book teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business ... -
Business strategy and strategic planning : a definition and definitive guide
(Neil Ritson & Bookboon, 2019)This compendium provides a comprehensive overview of the most important topics covered in a strategict course at the Bachelor, Masters or MBA level. The intention is to supplement renowned strategy textbooks. This compendium ... -
Cases to accompany contemporary strategy analysis
(Blackwell Publishing, 2005)The new edition of this popular casebook considers current business theory in the context of real business situations. Specially-written cases illuminate key concepts and techniques in strategic management. Focuses on ... -
Concepts in strategic management and business policy : globalization, innovation, and sustainability
(Pearson, 2018)Picking up where the popular previous editions left off, this book further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. ... -
Contemporary strategy analysis
(Wiley, 2019)This book continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this ... -
Contemporary strategy analysis
(Wiley, 2010)This book builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a ... -
Contemporary strategy analysis : text and cases
(Wiley, 2016)This book focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; ... -
Corporate social responsibility and corporate change : institutional and organizational perspectives
(Springer, 2019)This wide-ranging book examines the new dynamics of corporate social responsibility (CSR) and the impact they have had on the transformation of business corporations. Written by an international group of distinguished ... -
Corporate strategy
(Prentice Hall, 2006) -
Crafting & executing strategy : the quest for competitive advantage: concepts and cases
(McGraw-Hill, 2020) -
Creating business and corporate strategy : an integrated strategic system
(Routledge, 2021)"Businesses need strategies that determine the direction of functioning and further development. If a company deals with several multifaceted businesses, each of them subsequently requires their own strategy. The issue of ... -
Digital marketing : strategic planning & integration
(SAGE Publications, 2019)Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a ... -
Digital marketing strategy : an integrated approach to online marketing
(Kogan Page Limited, 2016)This book covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital ... -
Digital relevance : developing marketing content and strategies that drive results
(Palgrave Macmillan, 2015)"Pushing out content in the digital world is no longer enough... the content you create must have meaning and relevance for your intended audience. Unfortunately this is not always the case with most companies. With complex ... -
Direct, digital, and data-driven marketing
(Racom Communications, 2018)This book recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant ... -
Driving digital strategy : a guide to reimagining your business
(Harvard Business Review Press, 2018)"Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how ...
