Browsing by Subject "Special events"
Now showing items 1-20 of 37
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An SPSS guide for tourism, hospitality and events researchers
(Routledge, 2021)"This is the first book to provide the student of Tourism, Hospitality and Events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the ... -
Consumer behaviour in sport and events : marketing action
(Butterworth-Heinemann is an imprint of Elsevier, 2008)This book emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event ... -
Digital transformation and innovation in tourism events
(Routledge, 2022)"The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature ... -
Event management : for tourism, cultural, business, and sporting events
(Prentice Hall, 2005)From this book readers will learn how to design, plan, market, and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure the safety of everyone involved. Topics will also ... -
Event management and sustainability
(CABI, 2009)Sustainable management is an important consideration for businesses and organisations, and the enormous number of tourism events taking place requiring facilities, power, transport, people and much more makes sustainable ... -
Event management for dummies
(John Wiley & Sons, Ltd., 2013)Packed with tips, hints and checklists, it covers all aspects of planning and running an event – from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more. -
Event marketing : how to successfully promote events, festivals, conventions, and expositions
(Wiley, 2002)Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising; Individual chapters address the differences involved in marketing different types of events; Examines ... -
Event planning : ethics and etiquette : a principled approach to the business of special event management
(Wiley, 2003)This book provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly ... -
Event sponsorship
(John Wiley & Son, Inc., 2003)This book provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, ... -
Event sponsorship
(Routledge, 2014)This book provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts ... -
Event sponsorship and fundraising : an advanced guide
(Kogan Page, 2019)"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, ... -
Event sponsorship and fundraising : an advanced guide
(Kogan Page, 2019)"Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, ... -
Events and sustainability
(Routledge, 2015)This book is the first to offer students a comprehensive introduction to the full range of issues and topics relevant to event sustainability including impacts, operating and policy environments, stimulating urban regeneration ... -
Events management
(Butterworth-Heinemann, 2006)Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: Introduces the key concepts of event planning and management; ... -
Events management : an introduction
(Routledge, 2012)This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events ... -
Festival and events management : an international arts and culture perspective
(Elsevier, 2004)With international contributions from industry and academia, the text looks at the following: Events & cultural environments; Managing the arts & leisure experience; Marketing, policies and strategies of art and leisure ... -
Human resource management for events : managing the event workforce
(Butterworth-Heinemann, 2007)It covers the field of human resource management linking theory, research and application to mega events such as the Olympic Games and to smaller events where similar principles apply on a smaller scale. -
Innovative marketing communications : strategies for the events industry
(Elsevier, 2005)This book provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, ...
