Browsing by Subject "Social media"

Now showing items 1-20 of 61

    • B2B digital marketing strategy : how to use new frameworks and models to achieve growth 

      Hall, Simon (Kogan Page, 2020)
      "B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday ...

    • Big data and social media analytics : trending applications 

      Cakırtas, Mehmet (editor); Ozdemir, Mehmet Kemal (Springer, 2021)
      This edited book provides techniques which address various aspects of big data collection and analysis from social media platforms and beyond. It covers efficient compression of large networks, link prediction in hashtag ...

    • Change the world using social media 

      Signorelli, Paul (Rowman & Littlefield, 2021)
      "This one-stop handbook to leveraging social media to foster collaboration and achieve positive change uses success stories to illustrate how activists produce transformations in their extended communities" Provided by publisher.

    • Communication and health : media, marketing and risk 

      Elliott, Charlene (editor); Greenberg, Josh (editor) (Palgrave Macmillan, 2022)
      This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, ...

    • Concepts of quality connected to social media and emotions 

      Vlad, Denisa Elena (Springer Gabler, 2020)
      Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well ...

    • Digital analytics for marketing 

      Sponder, Marshall; Khan, Gohar F. (Routledge, 2018)
      This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to ...

    • Digital and social media marketing emerging : applications and theoretical development 

      Rana, Nripendra P. (editor); Slade, Emma L. (editor); Sahu, Ganesh P. (editor) (Springer, 2020)
      This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. ...

    • Digital marketing all-in-one for dummies 

      Diamond, Stephanie (Wiley, 2019)
      A well-executed digital marketing plan is a proven component of success in business, and this book covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert ...

    • Digital marketing analytics : making sense of consumer data in a digital world 

      Hemann, Chuck; Burbary, Ken (Pearson, 2018)
      A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge

    • Digital marketing management : a handbook for the current (or future) CEO 

      Zahay, Debra (Business Expert Press, 2015)
      This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. ...

    • Direct, digital, and data-driven marketing 

      Spiller, Lisa D. (Racom Communications, 2018)
      This book recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant ...

    • Dynamic digital marketing : master the world of online and social media marketing to grow your business 

      McGruer, Dawn (Wiley, 2020)
      Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer ...

    • Evaluating social media marketing : social proof and online buyer behaviour 

      Sanak-Kosmowska, Katarzyna (Routledge, 2022)
      "This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social ...

    • Get social : social media strategy and tactics for leaders 

      Carvill, Michelle (Kogan Page, 2018)
      Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through ...

    • Identities and intimacies on social media : transnational perspectives 

      Krijnen, Tonny (editor); Nixon, Paul G. (editor); Ravenscroft, Michelle D. (editor); Scarcelli, Cosimo Marco (editor) (Routledge, 2023)
      This edited collection illuminates the scope with which identities and intimacies interact on a wide range of social media platforms. A varied range of international scholars examine the contexts of very different social ...

    • Influencer marketing for brands : what youtube and Instagram can teach you about the future of digital advertising 

      Levin, Aron (Apress, 2020)
      Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing ...

    • Innovations and social media analytics in a digital society 

      Sousa, Maria José (editor); Marques, Célio Gonçalo (editor) (CRC Press, 2022)
      "The recent trends of digitalization of society is transforming the all the sectors of activity, namely, healthcare, education, tourism, Information technology, and others. Social media analytics are tools that can be used ...

    • Introduction to social media marketing : a guide for absolute beginners 

      Kelsey, Todd (Apress, 2017)
      Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If ...

    • Literature and social media 

      Thomas, Bronwen (Routledge, 2020)
      The book takes a 360˚ approach to the subject, combining analysis of current forms and practices with an examination of how social media fosters ongoing collaborative discourse amongst both informal and formal literary ...

    • Media activist research ethics : global approaches to negotiating power in social justice research 

      Jeppesen, Sandra (editor); Sartoretto, Paola (editor) (Palgrave Macmillan, 2020)
      This book maps complex ethical dilemmas in social justice research practices in media and communication. Contributors critically analyse power dynamics that arise when building equitable research relations with media ...