Browsing by Subject "Social comparison theory Older traveler Age identity Assimilation/contrast Social media influencer Travel activity type Travel companion Travel constraints"
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The impact of social media influencer’s age cue on older adults’ travel intention: The moderating roles of travel cues and travel constraints
(Elservier, 2024)The global aging population brings a growing older traveler market. This study applies social comparison theory to explore how travel influencers’ age cues affect older adults’ travel intention through a dual process ...