Browsing by Subject "Service industries"
Now showing items 1-12 of 12
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Agency account handling : avoiding blood sweat and tears
(John Wiley & Sons Ltd, 2004)This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the 'blood, sweat and ... -
Career opportunities in travel and hospitality
(Ferguson, 2010)Career opportunities in travel and hospitality profiles occupations in a wide variety of areas, including travel and tourism services, hotels and lodging, specialty resorts and cruise ships, recreation, restaurants and ... -
Essentials of services marketing
(Pearson, 2018)Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It ... -
Global travel - Tourism career opportunities
(The GEM Instituteof Tourism Career Development, 2006) -
Managing services
(Cambridge University Press, 2005)This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse ... -
Selling the invisible : a field guide to modern marketing
(Warner Books, 1997)Selling the invisible is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more ... -
Service management : operations, strategy, information technology
(McGraw-Hill, 2019)This ninth edition continues to acknowledge and emphasize the essential nature of service management. Based on the research and consulting experiences of the authors, the text is organized in four parts: Part One: Understanding ... -
Service-dominant logic : premises, perspectives, possibilities
(Cambridge University Press, 2014)Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, ... -
Services marketing : integrating customer focus across the firm
(McGraw-Hill, 2018)This book introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining ... -
Services marketing : managing the service value chain
(Pearson, 2006)Providing an overview of key concepts in the field of marketing, this text considers the subject in the context of the service industry, exploring the theories, structures and practices which can be used to ensure the best ... -
Services marketing : people, technology, strategy
(World Scientific Publishing Co. Inc., 2016)Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ... -
Services marketing : people, technology, strategy
(World Scientific, 2022)"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ...
