Browsing by Subject "Selling"
Now showing items 1-20 of 32
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Account based marketing for dummies
(Wiley, 2016)This book is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step ... -
After–sales service of engineering industrial assets : a reference framework for warranty management
(Springer, 2014)This book explores the practical implementation of an advanced after-sales management framework devoted to warranty management. The framework is intended for companies producing either standardized or customized products ... -
Building a storybrand : clarify your message so customers will listen
(HarperCollins Leadership, 2017)In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this ... -
Complete guide to digital project management : from pre-sales to post-production
(Apress, 2018)This book provides an in-depth view of digital project management from initiation to execution to monitoring and maintenance. Covering end-to-end topics from pre-sales to post-production, the book explores project management ... -
Digital relevance : developing marketing content and strategies that drive results
(Palgrave Macmillan, 2015)"Pushing out content in the digital world is no longer enough... the content you create must have meaning and relevance for your intended audience. Unfortunately this is not always the case with most companies. With complex ... -
Improving sales and marketing collaboration : a step-by-step guide
(Business Expert Press, 2015)This book offers the first comprehensive perspective on the functioning of sales-marketing interfaces in business to business (B2B) companies. We explore their complementary roles in creating superior value for customers, ... -
Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers
(Business Expert Press, 2015)This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts. By leveraging up-to-date research, testimonials drawn from interviews with ... -
Knowledge management for sales and marketing : a practitioner's guide
(Chandos Publishing, 2011)This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners ... -
Lean applications in sales : how a sales manager applied lean tools to sales processes and exceeded his goals
(Business Expert Press, 2014)This book illustrates Lean methods and tools applications applied to a full range of sales organizations and processes. By discussing these tools in various sales environments, sales team leaders can begin to understand ... -
Negotiating sales
(MTD Training & Ventus Publishing ApS, 2010) -
Performance excellence in marketing, sales and pricing : leveraging change, lean and innovation management
(Springer, 2022)The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the ... -
Proactive selling : control the process, win the sale
(Amacom, 2003) -
Sales and business models in the logistics industry : ensuring growth with innovative strategies
(Springer, 2023)This book shows how logistics service providers can develop viable strategies for sustainable growth and thus position themselves for the future. The logistics industry is changing rapidly, and in this one of the most ... -
Sales force management : leadership, innovation, technology
(Routledge, 2016)The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, ... -
Sales management : shaping future sales leaders
(Wessex, Inc., 2014)This book is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy - by integrating technology applications, research, and strategic thinking activities. -
Sales management control strategies in banking : strategic fit and performance impact
(Gabler Verlag, 2011) -
Sales management: shaping future sales leaders
(Pearson, 2014)For courses in sales management. Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy-by integrating current technology, ... -
Sales promotion decision making : concepts, principles, and practice
(Business Expert Press, 2015)Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making ... -
Sell like crazy : how to get as many clients, customers and sales as you can possibly handle
(King Kong, 2019)In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The ... -
Selling and sales management
(Frentice Hall, 2009)The book is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management ...
