Browsing by Subject "Sales promotion"
Now showing items 1-5 of 5
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Advertising and promotion : an integrated marketing communications perspective
(McGraw-Hill, 2018)In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, ... -
Advertising and promotion : an integrated marketing communications perspective
(McGraw-Hill, 2021)This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including ... -
Advertising, promotion, and other aspects of integrated marketing communications
(Cengage Learning, 2018)Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts. With ... -
Sales promotion decision making : concepts, principles, and practice
(Business Expert Press, 2015)Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making ... -
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work (5th edition)
(Kogan Page, 2010)Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form ...
