Browsing by Subject "Qualitative research"
Now showing items 1-9 of 9
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A handbook of visual methods in psychology : using and interpreting images in qualitative research
(Routledge, 2021)The book provides up-to-date insights into combining methods to create new multi-modal methodologies, and analyses these with psychology-specific questions in mind. It covers topics such as sexuality, identity, group ... -
Asian qualitative research in tourism : ontologies, epistemologies, methodologies, and methods
(Springer, 2018)This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research conducted either by Asian scholars or non-Asian scholars focusing on Asia. In addition to providing a ... -
Handbook of data analysis
(SAGE Publications, 2009)"The book provides researchers with guidance in, and examples of, both quantitative and qualitative modes of analysis, written by leading practitioners in the field. The editors give a persuasive account of the commonalities ... -
Mining social media : finding stories in Internet data
(No Starch Press, Inc., 2020)"A guide to mining and analyzing data from social media websites. Combines both practical exercises and conceptual lessons on topics like writing a script to tap into an API and making sense of emoji usage in collected ... -
Qualitative research in tourism : ontologies, epistemologies and methodologies
(Routledge, 2004)Incorporating a range of case studies written by leading international scholars, this book makes clear the ways in which these pieces of research have been informed by the authors' epistemological, ontological and ... -
Qualitative research methods for the social sciences
(Pearson, 2017)This book is written with the recognition that different researchers in different fields each bring their own needs and intentions to the process. Authors Howard Lune and Bruce Berg aim to guide the reader through the ... -
Qualitative research methods in public relations and marketing communications
(Routledge, 2010) -
Research design : quantitative, qualitative, mixed methods, arts-based, and community-based participatory research approaches
(The Guilford Press, 2017)This user-friendly book provides a step-by-step guide to using the five major approaches to research design: quantitative, qualitative, mixed methods, arts-based, and community-based participatory research. Chapters on ... -
The art & science of interpreting market research evidence
(John Wiley & Sons Ltd, 2004)This book offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present ...
