Browsing by Subject "Professions"

Now showing items 1-2 of 2

    • Services marketing : people, technology, strategy 

      Wirtz, Jochen; Lovelock, Christopher H. (World Scientific Publishing Co. Inc., 2016)
      Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ...

    • Services marketing : people, technology, strategy 

      Wirtz, Jochen; Lovelock, Christopher (World Scientific, 2022)
      "Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic ...