Browsing by Subject "Pricing"
Now showing items 1-5 of 5
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Performance excellence in marketing, sales and pricing : leveraging change, lean and innovation management
(Springer, 2022)The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the ... -
Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability
(Pearson, 2010)Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about ... -
Strategic and innovative pricing : price models for a digital economy
(Routledge, 2020)"This book provides a guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in ... -
The strategy and tactics of pricing : a guide to growing more profitably
(Prentice Hall, 2018)"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively ... -
The strategy and tactics of pricing : a guide to growing more profitably
(Pearson, 2006)
