Browsing by Subject "O2O,Luxury hotel restaurant,COVID-19,Service quality,Brand credibility"
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To survive or to thrive? China’s luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis
(Elservier, 2021)COVID-19 presents luxury hotels with an unenviable task of maneuvering to secure survival. One of the contingency measures of China’s five-star hotels is to salvage revenues by entering online-to-offline (O2O) food delivery ...