Browsing by Subject "Mobile commerce"
Now showing items 1-3 of 3
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Blockchain revolution : how the technology behind bitcoin and other cryptocurrencies is changing the world
(Portfolio/Penguin, 2018)Although many opportunities for the blockchain require a digital currency, Bitcoin is only one application of this great innovation in computer science. The blockchain can hold any legal document, from deeds and marriage ... -
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising
(Kogan Page, 2017)This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile ... -
Mobile marketing management : case studies from successful practices
(Routledge, 2019)This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, ...
