Browsing by Subject "Media management"

Now showing items 1-2 of 2

    • Managing media and digital organizations 

      Noam, Eli M. (Palgrave Macmillan, 2019)
      This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover-in a jargonless, non-technical way-the major management ...

    • Present-day corporate communication : a practice-oriented, state-of-the-art guide 

      Beger, Rudolf (Springer, 2018)
      This book serves as an easy-to-read, up-to--date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate ...