Browsing by Subject "Key accounts"
Now showing items 1-3 of 3
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Account based marketing for dummies
(Wiley, 2016)This book is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step ... -
Agency account handling : avoiding blood sweat and tears
(John Wiley & Sons Ltd, 2004)This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the 'blood, sweat and ... -
Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers
(Business Expert Press, 2015)This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts. By leveraging up-to-date research, testimonials drawn from interviews with ...
