Browsing by Subject "Internet in public relations"
Now showing items 1-3 of 3
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Social media campaigns : strategies for public relations and marketing
(Routledge, 2021)"Focusing on the core principles of how social media craft reciprocal, one-to-one connections with brands, this book outlines a four-step process for developing a successful social media campaign. This new edition continues ... -
Social media strategy : marketing, advertising, and public relations in the consumer revolution
(Rowman & Littlefield, 2019)This book is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; ... -
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
(Wiley, 2020)"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ...