Browsing by Subject "Innovation"
Now showing items 1-8 of 8
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Data analytics in marketing, entrepreneurship, and innovation
(CRC Press, 2021)This book covers techniques, processes, models, tools and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted ... -
Entrepreneurship and innovation : theory, practice and context
(Springer, 2020)This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s ... -
Innovation in hospitality education : anticipating the educational needs of a changing profession
(Springer, 2018)This book analyses the development of hospitality education from vocational to higher education, and discusses the positioning of hotel schools. It addresses questions such as: Should hospitality management become part of ... -
Research joint ventures: The role of financial constraints
(Elsevier, 2024) -
The economics of innovation and intellectual property rights
([University of New South Wales], 2014)This thesis makes contributions to the economics of intellectual property rights (IPR)from different perspectives in three distinct but related empirical studies. First, patentand trademark statistics are used as innovation ... -
The future of tourism : innovation and sustainability
(Springer, 2019)This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role ... -
The Handbook of Creativity & Innovation in Business: A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills
(Springer, 2022)This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of ...
