Browsing by Subject "Identity (Psychology)"

Now showing items 1-2 of 2

    • Handbook of research on identity theory in marketing 

      Reed II, Americus (editor); Forehand, Mark (editor) (Edward Elgar Publishing, 2019)
      The Handbook explores [1] what makes an identity come to mind [2] what creates strong associations between identities and products [3] how consumers use brands to verify who they are or want to become [4] how consumption ...

    • Identities and intimacies on social media : transnational perspectives 

      Krijnen, Tonny (editor); Nixon, Paul G. (editor); Ravenscroft, Michelle D. (editor); Scarcelli, Cosimo Marco (editor) (Routledge, 2023)
      This edited collection illuminates the scope with which identities and intimacies interact on a wide range of social media platforms. A varied range of international scholars examine the contexts of very different social ...