Browsing by Subject "Human presence,Destination photograph,Mental simulation,Perceived destination attractiveness,Natural and urban landscape,Tourist imagination"
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Inspiring tourists’ imagination: How and when human presence in photographs enhances travel mental simulation and destination attractiveness
(Elservier, 2025)Due to the intangible nature of tourism products, successful destination marketing depends on whether visual materials can evoke tourists’ vivid fantasies of their future travel experiences. Our research sheds light on ...