Browsing by Subject "Food festival,Culinary tourism,Destination branding,MOA, elaboration likelihood model,Food involvement"
Now showing items 1-1 of 1
-
The role of food festivals in branding culinary destinations
(Elservier, 2020)contributing to a destination's competitiveness. Building on the motivation, opportunity, ability (MOA) theory and elaboration likelihood model (ELM), the current study investigates how participants' motivation, time pressure ...