Browsing by Subject "Firm-generated content,Twitter,Natural language processing,Topic modelling,Latent Dirichlet allocation,Engagement,Hotel"
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Topic-based engagement analysis: Focusing on hotel industry Twitter accounts
(Elservier, 2025)In a social-media context, brands need to understand how to frame their messages, so that a topic can be quickly recognized, promoting higher levels of user engagement. However, knowledge about the link between content type ...