Browsing by Subject "Fashion merchandising"
Now showing items 1-5 of 5
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Couture culture : a study in modern art and fashion
(Massachusetts Institute of Technology, 2003) -
Fashion marketing
(Wiley-Blackwell, 2009)Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil ... -
Fashion marketing and communication : theory and practice across the fashion industry
(Routledge, 2020)"Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic ... -
Luxury fashion branding : trends, tactics, techniques
(Palgrave Macmillan, 2007) -
Storytelling in luxury fashion : brands, visual cultures, and technologies
(Routledge, 2021)This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, ...
