Browsing by Subject "Experiential purchase quality,Experience self-connection,Braggart word-of-mouth,Festival tourism"

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    • Festival quality, self-connection, and bragging 

      Gannona, Martin; Taherib, Babak; Olyac, Hossein (Elservier, 2019)
      Festivals provide opportunities for experiential consumption, attracting both first-time and repeat visitors. However, current understanding of the perceptual and behavioural differences between these groups remains ...