Browsing by Subject "Europe"

Now showing items 1-9 of 9

    • Academic tourism : perspectives on international mobility in Europe 

      Bento, João P. Cerdeira (editor); Martínez-Roget, Fídel (editor); Pereira, Elisabeth T. (editor); Rodríguez, Xosé A. (editor) (Springer, 2021)
      This book presents the latest knowledge on the still under-researched field of academic tourism, which over the past decade has gained in importance at local and national economic levels as a result of increasing international ...

    • Corporate finance and investment : decisions and strategies 

      Pike, Richard; Neale, Bill; Linsley, Philip (Pearson, 2015)
      Now in its eighth edition, this book is a popular and well-regarded text for students wanting to gain essential knowledge of corporate finance and the tools to apply it. With its international perspective, the eighth edition ...

    • Introduction to banking 

      Casu, Barbara; Girardone, Claudia; Molyneux, Philip (Pearson, 2015)
      It offers a comprehensive insight into the business of banking, providing up-to-date information about the impact of the financial crisis upon the banking sector globally and the far-reaching regulatory reforms. Written ...

    • Introduction to banking 

      Casu, Barbara; Girardone, Claudia; Molyneux, Philip (Pearson, 2022)
      This book offers an in-depth overview of the theoretical and applied issues in the global banking industry. Organised into five sections, it covers contemporary topics in banking, ranging from central banking and bank ...

    • Principles and practice of marketing 

      Jobber, David; Ellis-Chadwick, Fiona (McGraw-Hill, 2020)
      This book provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context ...

    • The logistics audit : methods, organization, and practice 

      Buła, Piotr; Niedzielski, Bartosz (Routledge, 2023)
      "Extraordinary technological progress, but also the experience gained from the global COVID-19 pandemic, force the future vision of the world's economic development to assume a close coexistence and intense interaction ...

    • Tourism, territory and sustainable development : theoretical foundations and empirical applications in Japan and Europe 

      Romão, João (Springer, 2018)
      This is a systematically designed and well crafted monograph on the socio-economic, environmental and spatial dimensions of modern tourism. This book offers a wealth of analytical insights and quantitative research tools ...

    • Trends in tourist behavior : new products and experiences from Europe 

      Artal-Tur, Andrés (editor); Kozak, Metin (editor); Kozak, Nazmi (editor) (Springer, 2019)
      This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations ...

    • Worldmark encyclopedia of the nations. Volume 5: Europe 

      Gall, Timothy L. (editor); Hobby, Jeneen M. (editor) (Thomson Gale, 2007)