Browsing by Subject "Electronic commerce"
Now showing items 1-20 of 43
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Basics of blockchain : a guide for building literacy in the economics, technology, and business of blockchain
(Animal V entures LLC, 2019)This book covers the following concepts: Blockchain Fundamentals: From origins to the modern computing stack; The Technology Behind Blockchain: Web 3 and the economy; Bitcoin and Crypto-assets: CryptoKitties and ERC20 ... -
Beginning PHP and MySQL E-Commerce : from novice to professional
(Apress, 2008)This book covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you’ll learn how to ... -
Big data analytics : digital marketing and decision-making
(CRC Press, 2023)"This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry ... -
Blockchain revolution : how the technology behind bitcoin and other cryptocurrencies is changing the world
(Portfolio/Penguin, 2018)Although many opportunities for the blockchain require a digital currency, Bitcoin is only one application of this great innovation in computer science. The blockchain can hold any legal document, from deeds and marriage ... -
Business information systems : technology, development and management for the e-business
(Pearson, 2015)In order to run a successful business, today’s manager needs to combine business skills with an understanding of information systems and the opportunities and benefits that they bring to an organisation. Starting from basic ... -
Convergence of blockchain technology and e-business : concepts, applications, and case studies
(CRC Press, 2022)"The purpose of this edited book is to provide the relevant technologies and case studies in a concise format that will simplify and streamline the processing of blockchain. The goal is for the contents of this book to ... -
CRM at the speed of light : social CRM 2.0 strategies, tools, and techniques for engaging your customers
(McGraw-Hill, 2010)Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic ... -
Digital bank : strategies to launch or become a digital bank
(Marshall Cavendish Business, 2014)Digital Bank tracks the innovations in banking and how the mobile internet is changing the dynamics of consumer and corporate relationships with their banks. The implication is that banks must become digitized, and that ... -
Digital business : business algorithms, cloud computing and data engineering
(Springer, 2019)This edited book presents contributions from three different areas: cloud computing, digital mess and business algorithms on a single platform, id est Digital Business. The book is divided into four sections: (i) Digital ... -
Digital business analysis
(Springer, 2019)This book frames business analysis in the context of digital technologies. It introduces modern business analysis techniques, including a selection of those in the Business Analysis Body of Knowledge (BABOK) by the ... -
Digital business and e-commerce management : strategy, implementation and practice
(Pearson, 2015)This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise ... -
Digital business models : concepts, models, and the alphabet case study
(Springer, 2019)The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices ... -
Digital business transformation : organizing, managing and controlling in the information age
(Springer, 2020)This book presents a collection of research papers focusing on the relationships between technologies (e.g., digital platforms, AI, blockchain, etc.), processes (e.g., decision-making, co-creation, financial, compliance, ... -
Digital marketing outreach : the future of marketing practices
(Routledge, 2023)"This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment ... -
Digital marketing strategy : an integrated approach to online marketing
(Kogan Page Limited, 2016)This book covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital ... -
E-business and e-commerce management : strategy, implementation and practice
(Pearson, 2011)This book offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. This text offers an international approach and a good balance between the technical and managerial topics ... -
E-business and e-commerce management : strategy, implementation, and practice
(Prentice Hall, 2009)Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ... -
E-Commerce 2016 : business, technology, society
(Pearson, 2017)This book emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to ... -
E-commerce 2017 : business, technology, society
(Pearson, 2018)This book emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to ... -
E-commerce 2018 : business, technology, society
(Pearson, 2019)This book provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly ...
