Browsing by Subject "Digital media"
Now showing items 1-12 of 12
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Architecting experience : a marketing science and digital analytics handbook
(World Scientific, 2016) -
Converging media : a new introduction to mass communication
(Oxford University Press, 2017) -
Digital afterlife : death matters in a digital age
(CRC Press, 2020)"The concept of digital immortality is defined as the continuation of an active or passive digital presence after death. Advances in data mining and artificial intelligence are now making an active presence after death ... -
Digital marketing analytics : making sense of consumer data in a digital world
(Pearson, 2018)A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge -
Digital marketing for dummies
(John Wiley & Sons, Inc., 2020)This book has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. ... -
Digital media and society
(SAGE Publications Ltd, 2017)In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, author Simon Lindgren explores what it means to live in a digital society. Neatly divided ... -
Digital media, culture and education : theorising third space literacies
(Palgrave Macmillan, 2017)This book provides a critical commentary on key issues around learning in the digital age in both formal and informal educational settings. The book presents research and thinking about new dynamic literacies, porous ... -
Digital transformation now! : guiding the successful digitalization of your business model
(Springer, 2018)Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today's economy. It presents a roadmap consisting of five phases; ... -
E-commerce and convergence : a guide to the law of digital media
(Bloomsbury Professional, 2021) -
Media and digital management
(Palgrave Macmillan, 2019)Being a successful manager or entrepreneur requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, ... -
The business of media distribution : monetizing film, tv and video content in an online world
(Focal Press is an imprint of Elsevier, 2010)This is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea ... -
The psychology of digital learning : constructing, exchanging, and acquiring knowledge with digital media
(Springer, 2017)This book provides an overview of the state-of-the art of psychological research on learning and knowledge exchange with digital media, based on a comprehensive research program that was realized at the Leibniz-Institut ...
