Browsing by Subject "Consumption (Economics)"

Now showing items 1-6 of 6

    • Anti-consumption : exploring the opposition to consumer culture 

      Cherrier, Hélène (editor); Lee, Michael S.W. (editor) (Routledge, 2023)
      "In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption: ...

    • Customer satisfaction and sustainability initiatives in the fourth industrial revolution 

      Silvestri, Cecilia; Piccarozzi, Michela; Aquilani, Barbara (IGI Global, 2020)
      This book is an essential reference source that links together three highly relevant topics in the business of modern economy innovation, customer satisfaction, and sustainability and analyzes their synergies. Featuring ...

    • Gender, culture, and consumer behavior 

      Otnes, Cele C. (editor); Zayer, Linda Tuncay (editor) (Routledge, 2012)
      This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender ...

    • Handbook of research on consumption, media, and popular culture in the global age 

      Ozgen, Ozlen (IGI Global, 2019)
      "This book explores media influence on consumers in a globalized world. It also analyzes popular culture, media, and consumption in disciplines such as sociology, communication, social work, business and international ...

    • Structure, audience and soft power in East Asian pop culture 

      Chua, Beng Huat (Hong Kong University Press, 2012)
      Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of ...

    • Sustainable marketing and customer value 

      Chattopadhyay, Subrata (editor); Sondhi, Sundeep Singh (editor); Dalal, Arunava (editor) (Routledge, 2023)
      "Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad ...