Browsing by Subject "Consumers"

Now showing items 1-10 of 10

    • Account based marketing for dummies 

      Vajre, Sangram (Wiley, 2016)
      This book is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step ...

    • Anti-consumption : exploring the opposition to consumer culture 

      Cherrier, Hélène (editor); Lee, Michael S.W. (editor) (Routledge, 2023)
      "In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption: ...

    • B2B marketing : a guidebook for the classroom to the boardroom 

      Seebacher, Uwe G. (editor) (Springer, 2021)
      This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers ...

    • Business and consumer analytics : new ideas 

      Moscato, Pablo; Vries, Natalie Jane de (Springer, 2019)
      This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept ...

    • ComMODify : user creativity at the intersection of commerce and community 

      Graaf, Shenja van der (Palgrave Macmillan, 2018)
      This book critically analyses user-firm technology relationships and socioeconomic structures at the crossroads of community and commerce. It investigates businesses that let users participate in platform development on ...

    • Consumer social values 

      Gurel-Atay, Eda (editor); Kahle, Lynn R. (editor) (Routledge, 2019)
      Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and ...

    • Dollars and sense : how we misthink money and how to spend smarter 

      Ariely, Dan; Kreisler, Jeff (Harper, 2017)
      Shares anecdotal insight into the illogical influences behind poor financial decisions and how to outmaneuver them, covering topics ranging from credit-card debt and household budgeting to holiday spending and real estate ...

    • Essentials of consumer behavior 

      Stephens, Debra L. (Routledge, 2017)

    • The theory of the marketing firm responding to the imperatives of consumer-orientation 

      Foxall, Gordon R. (Palgrave Macmillan, 2021)
      The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing ...

    • Your customers' perception of quality : what it means to your bottom line and how to control it 

      Kureemun, Baboo; Fantina, Robert (CRC Press, 2011)
      Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control ...