Browsing by Subject "Consumer behavior"

Now showing items 1-20 of 52

    • Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results 

      Marr, Bernard (John Wiley & Sons Ltd, 2016)
      "The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, ...

    • Business and consumer analytics : new ideas 

      Moscato, Pablo; Vries, Natalie Jane de (Springer, 2019)
      This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept ...

    • Congruency, expectations and consumer behavior in digital environments 

      Nimmermann, Frederic (Springer Gabler, 2020)
      A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, ...

    • Consumer behavior 

      Kardes, Frank R.; Cronley, Maria L.; Cline, Thomas W. (South-Western, Cengage Learning, 2011)
      This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, ...

    • Consumer behavior 

      Schiffman, Leon G.; Wisenblit, Joseph L. (Pearson, 2019)
      This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful ...

    • Consumer behavior 

      Schiffman, Leon G.; Wisenblit, Joseph L. (Pearson, 2015)
      This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This text bring Concepts to life with New Cases and End-of-chapter ...

    • Consumer behavior 

      Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik (Cengage Learning, 2013)
      This book combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this ...

    • Consumer behavior 

      Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik (Cengage Learning, 2018)
      This book, 7th edition draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. ...

    • Consumer behavior 

      Schiffman, Leon G.; Wisenblit, Joe (Pearson, 2019)
      This book explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful ...

    • Consumer behavior & marketing strategy 

      Peter, J. Paul; Olson, Jerry C. (McGraw-Hill, 2010)
      This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer ...

    • Consumer behavior : building marketing strategy 

      Mothersbaugh, David L.; Hawkins, Del I.; Kleiser, Susan Bardi (McGraw-Hill, 2019)
      "Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We ...

    • Consumer behavior : building marketing strategy 

      Mothersbaugh, David L.; Hawkins, Del I.; Kleiser, Susan Bardi (McGraw-Hill, 2020)
      This book builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and ...

    • Consumer behavior : building marketing strategy 

      Mothersbaugh, David L.; Hawkins, Del I. (McGraw-Hill, 2016)
      This book builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the ...

    • Consumer behavior : buying having and being 

      Solomon, Michael R. (Pearson, 2018)
      This book has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal ...

    • Consumer behavior : buying, having, and being 

      Solomon, Michael R. (Pearson, 2020)
      This book covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves ...

    • Consumer behavior : buying, having, and being 

      Solomon, Michael R. (Pearson, 2020)
      This book covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves ...

    • Consumer behavior and advertising management 

      Khan, Matin (New Age International (P) Ltd., Publishers, 2006)

    • Consumer behavior for dummies 

      Lake, Laura (Wiley Publishing, Inc., 2009)

    • Consumer behavior over the life course : research frontiers and new directions 

      Moschis, George P. (Springer, 2019)
      This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing ...

    • Consumer behavior, organizational strategy and financial economics : proceedings of the 21st Eurasia business and economics society conference 

      Bilgin, Mehmet Huseyin (editor); Danis, Hakan (editor); Demir, Ender (editor); Can, Ugur (editor) (Springer, 2018)
      This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various ...