Browsing by Subject "Business strategy"
Now showing items 1-7 of 7
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Business strategy and strategic planning : a definition and definitive guide
(Neil Ritson & Bookboon, 2019)This compendium provides a comprehensive overview of the most important topics covered in a strategict course at the Bachelor, Masters or MBA level. The intention is to supplement renowned strategy textbooks. This compendium ... -
Contemporary issues in international business : institutions, strategy and performance
(Palgrave Macmillan, 2018)This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding ... -
Contemporary marketing strategy : analyzing consumer behavior to drive managerial decision making
(Palgrave Macmillan, 2019)This book explains the decision metrics at the grassroots of markets, synthesizing the extensive teaching and research experience of Dr Rajagopal, and sheds light into the effective use of data and analytics for understanding ... -
Corporate risk management for international business
(Springer, 2017)This book presents research on how businesses can be empowered to manage their company’s risk exposure in international settings. It elaborates on approaches that advocate the minimizing of threats and sizing opportunities ... -
Global business strategies in crisis : strategic thinking and development
(Springer, 2017)As the world is currently in the midst of financial and economic crises, this collection of expert contributions focuses on strategy formation and implementation at various organizational levels to address the challenges ... -
Managerial economics : tools for analyzing business strategy
(Lexington Books, 2015)This textbook develops a framework for predicting managerial responses to changes in the business environment. It combines the various business disciplines with quantitative methods to identify optimal solutions to more ... -
Media management : strategy, business models and case studies
(Springer, 2020)“The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and ...
