Browsing by Subject "Business"
Now showing items 1-20 of 166
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A concise guide to market research : the process, data, and methods using IBM SPSS statistics
(Springer, 2019)This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most ... -
A roadmap to industry 4.0 smart production, sharp business and sustainable development
(Springer, 2020)This book offers a primer, helping readers understand this paradigm shift from industry 1.0 to industry 4.0. The focus is on grasping the necessary pre-conditions, development & technological aspects that conceptually ... -
Accounting for business students
(Pearson, 2018)This edition provides business and accounting students with an understanding of the main accounting concepts and their practical application in decision-making. With a focus on engagement and relevance Accounting for ... -
Achieving sustainable business excellence : the role of human capital
(Palgrave Macmillan, 2018)Compiling the best practices of business excellence frameworks around the world, this new book addresses the need for innovative research on sustainable business performance. Using detailed empirical studies, the authors ... -
AI in marketing, sales and service : how marketers without a data science degree can use AI, Big data and Bots
(Palgrave Macmillan, 2019)This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial ... -
Applications of blockchain technology in business : challenges and opportunities
(Springer, 2019)The book discusses the various ways that blockchain technology is changing the future of money, transactions, government, and business. The first two chapters walk through the foundation of blockchain. Chapters 3–12 look ... -
Applied data science : lessons learned for the data-driven business
(Springer, 2019)This book has two main goals: to define data science through the work of data scientists and their results, namely data products, while simultaneously providing the reader with relevant lessons learned from applied data ... -
Applied statistics and multivariate data analysis for business and economics : a modern approach using SPSS, Stata, and Excel
(Springer, 2019)This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis. ... -
Applied statistics in business and economics
(McGraw-Hill, 2016)Provides real meaning to the use of statistics in the real world by using real business situations and real data while appealing students to know the why rather than just the how. In this book, the emphasis is on: thinking ... -
Art and business : perspectives on art-based management
(Springer, 2020)Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. ... -
B2B Professional Sales: Theory, Process, Application, Tools
(Independently published, 2016-10-10)The B2B Professional Sales textbook by JP Amlin is a comprehensive arsenal of tools to improve the skills of novice as well as experienced salespeople and sales managers alike. These tools are all nicely forged around a ... -
Basic statistics for business & economics
(McGraw-Hill, 2019)This book is a step-by-step approach that enhances student performance, accelerates preparedness and improves motivation for the student taking a business statistics course. The main objective of the text is to provide ... -
Basic statistics for business & economics
(McGraw-Hill, 2022)This book provides students majoring in management, marketing, finance, accounting, economics, and other fields of business administration with an introductory survey of descriptive and inferential statistics. Many examples ... -
Beginning Power BI : a practical guide to self-service data analytics with Excel 2016 and Power BI Desktop
(Apress, 2017)Dan Clark takes you through each topic using step-by-step activities and plenty of screen shots to help familiarize you with the tools. This second edition includes new material on advanced uses of Power Query, along with ... -
Best websites for financial professionals, business appraisers, and accountants
(John Wiley & Sons, Inc., 2003) -
Big data analytics : applications in business and marketing
(CRC Press, 2022)"Survival analysis uses statistics to calculate time to failure. Survival Analysis with Python takes a fresh look at this complex subject by explaining how to use the Python programming language to perform this type of ... -
Business & society : a strategic approach to social responsibility and ethics
(Chicago Business Press, 2018)This book introduces a strategic social responsibility framework for courses that address the role of business in society. Social responsibility is presented as the extent to which a business adopts a strategic focus for ... -
Business : a changing world
(McGraw-Hill, 2016)This book carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other products have you sprinting through the semester to cover everything, Business: A ... -
Business accounting and finance
(Catherine Gowthorpe, 2021)This book provides a clear, straightforward introduction to key management and financial accounting topics. In this new edition, a wealth of examples and real-life cases from well-known organizations, such as Lloyds, Tesco, ...
