Browsing by Author "Yang, Chenchen"

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Opening the online marketplace: An examination of hotel pricing and travel agency on-line distribution of rooms

Ling, Liuyi; Guo, Xiaolong; Yang, Chenchen (Elservier, 2014)

This paper studies the optimal pricing strategy of a hotel that establishes an online distribution channel through cooperation with an online travel agency (OTA). The OTA promotes the hotel and sells hotel rooms through ...