Browsing by Author "Ulin, Jeffrey C."
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The business of media distribution : monetizing film, tv and video content in an online world
Ulin, Jeffrey C. (Focal Press is an imprint of Elsevier, 2010)This is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximize profits on productions. It demystifies how an idea ...