Duyệt theo Chủ đề "Social media"

Đang hiển thị mục 21-40 trong tổng 60

    • Mining social media : finding stories in Internet data 

      Vo, Lam Thuy (No Starch Press, Inc., 2020)
      "A guide to mining and analyzing data from social media websites. Combines both practical exercises and conceptual lessons on topics like writing a script to tap into an API and making sense of emoji usage in collected ...

    • New media and visual communication in social networks 

      Kir, Serpil (IGI Global, 2020)
      "This book examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, ...

    • Pre-commerce : how companies and customers are transforming business together 

      Pearson, Bob (Jossey-Bass A, 2011)
      This book explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain ...

    • Predictive technology in social media 

      Fernández-Rovira, Cristina (editor); Giraldo-Luque, Santiago (editor) (CRC Press, 2022)
      "Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can. Large digital platforms can target ads to hyper-segmented audiences to try to influence all of us. ...

    • Putting the public back in public relations : how social media is reinventing the aging business of PR 

      Solis, Brian; Breakenridge, Deirdre (Pearson Education, Inc., 2009)
      This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making ...

    • Selling social media : the political economy of social networking 

      Faltesek, Daniel (Bloomsbury Publishing Inc., 2018)
      "Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new ...

    • Social media analytics strategy : using data to optimize business performance 

      Gonçalves, Alex (Apress, 2017)
      This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data ...

    • Social media and public relations : fake friends and powerful publics 

      Motion, Judy; Heath, Robert L.; Leitch, Shirley (Routledge, 2016)
      The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and ...

    • Social media and social work : implications and opportunities for practice 

      Megele, Claudia (editor); Buzzi, Peter (editor) (Policy Press, 2020)
      The COVID-19 pandemic has shed fresh light on the ways that social media and digital technologies can be effectively harnessed to support relationship-based social work practice. However, it has also highlighted the complex ...

    • Social media and the contemporary city 

      Sauda, Eric; Wessel, Ginette; Karduni, Alireza (Routledge, 2022)
      "The widespread adoption of smartphones has led to an explosion of mobile social media data, more than a billion messages per day that continuously track location, content, and time. Social Media in the Contemporary City ...

    • Social media as social science data 

      Wilson, Steven Lloyd (Cambridge University Press, 2022)
      "Social media has put mass communication in the hands of normal people on an unprecedented scale, and has also given social scientists the tools necessary to listen to the voices of everyday people around the world. This ...

    • Social media campaigns : strategies for public relations and marketing 

      Kim, Carolyn Mae (Routledge, 2021)
      "Focusing on the core principles of how social media craft reciprocal, one-to-one connections with brands, this book outlines a four-step process for developing a successful social media campaign. This new edition continues ...

    • Social media communication data for recovery : detecting socio-economic activities following a disaster 

      Shibuya, Yuya (Springer, 2020)
      This book explores the possibility of using social media data for detecting socio-economic recovery activities. In the last decade, there have been intensive research activities focusing on social media during and after ...

    • Social media data mining and analytics 

      Szabo, Gabor; Polatkan, Gungor; Boykin, Oscar; Chalkiopoulos, Antonios (John Wiley & Sons, Inc., 2019)
      "Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media ...

    • Social media for project management 

      Ninan, Johan (editor) (CRC Press, 2022)
      "The number of projects is increasing worldwide as traditional and repetitive tasks are carried out through automation. Projects being temporary and unique while being adopted globally across sectors presents a challenge ...

    • Social media for small business : marketing strategies for business owners 

      Iseli, Franziska (Wiley, 2021)
      This book delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, ...

    • Social media for strategic communication : creative strategies and research-based applications 

      Freberg, Karen (SAGE Publications, 2019)
      This book teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the ...

    • Social media images and conflicts 

      Mortensen, Mette (editor); McCrow-Young, Ally (editor) (Routledge, 2023)
      "This collection considers how digital images and social media reconfigure the way conflicts are played out, represented and perceived around the globe. Devoted to developing original theoretical frameworks and empirical ...

    • Social media in travel, tourism and hospitality : theory, practice and cases 

      Sigala, Marianna (editor); Christou, Evangelos (editor); Gretzel, Ulrikel (editor) (Ashgate Publishing Limited, 2012)
      Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which ...

    • Social media management : using social media as a business instrument 

      Looy, Amy Van (Springer, 2022)
      This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not ...