Duyệt theo Chủ đề "Mass media"
Đang hiển thị mục 21-28 trong tổng 28
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Structure, audience and soft power in East Asian pop culture
(Hong Kong University Press, 2012)Taking Singapore as a locus of pan-Asian Chineseness, Chua Beng Huat provides detailed analysis of the fragmented reception process of transcultural audiences and the processes of audiences’ formation and exercise of ... -
Subtitling : concepts and practices
(Routledge, 2021)The book, inspired by the highly successful Audiovisual Translation: Subtitling by the same authors, is a new publication reflecting the developments in practice and research that mark subtitling today, while considering ... -
The basics of media writing : a strategic approach
(SAGE Publications, 2018)This book helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media ... -
The media equation : how people treat computers, television, and new media like real people and places
(CSLI Publications, 1996)Can human beings relate to computer or television programs in the same way they relate to other human beings? Based on numerous psychological studies, this book concludes that people not only can but do treat computers, ... -
The media handbook : a complete guide to advertising media selection, planning, research, and buying
(Lawrence Erlbaum Associates, Inc., 2003)This book provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the ... -
The media handbook : a complete guide to advertising media selection, planning, research, and buying
(Lawrence Erlbaum Associates, Inc., 2007)This book provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and ... -
Understanding media cultures : social theory and mass communication
(SAGE Publications, 2002)The 2nd edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Now fully revised to take account of the ... -
Understanding media theory
(Arnold, a member of the Hodder Headline Group, 2003)This is an accessible introduction to the different theories of the mass media. It seeks to emphasize the importance of using theory not only to make sense of the role of media in society but also to understand particular ...
