Duyệt theo Chủ đề "Marketing"
Đang hiển thị mục 21-40 trong tổng 367
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B2B marketing : a guidebook for the classroom to the boardroom
(Springer, 2021)This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers ... -
Bài giảng - Quản trị Marketing
([Khoa Kinh tế - Du lịch], [K.xđ.]) -
Behavioural research for marketing : a practitioner's handbook
(Routledge, 2023)"This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, ... -
Best practices in hospitality and tourism marketing and management : a quality of life perspective
(Springer, 2019)This book analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides ... -
Big data : a road map for successful digital marketing
(De Gruyter, 2022)This book explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, ... -
Big data analytics : applications in business and marketing
(CRC Press, 2022)"Survival analysis uses statistics to calculate time to failure. Survival Analysis with Python takes a fresh look at this complex subject by explaining how to use the Python programming language to perform this type of ... -
Big data analytics : digital marketing and decision-making
(CRC Press, 2023)"This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry ... -
Book of branding : a guide to creating brand identity for startups and beyond
(Brand Nu, 2021)This book is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, ... -
Brand management : co-creating meaningful brands
(SAGE Publications, 2018)Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. -
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
(Free Press, 2005) -
Branded content : the fateful merging of media and marketing
(Routledge, 2022)This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and ... -
Building a storybrand : clarify your message so customers will listen
(HarperCollins Leadership, 2017)In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this ... -
Business-to-business marketing
(SAGE, 2020)Coverage throughout of digital transformation and social responsibility in business markets; "Scenario" boxes which provide reflective decision-based situations for students to think through, helping them prepare for future ... -
Business-to-business marketing 2020-2021
(Richard K. Miller & Associate, 2020)This report provides comparisons of the effectiveness of marketing tactics, surveys of marketers and end users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, ... -
Business-to-business marketing communications : value and efficiency considerations in recessionary times
(Palgrave Macmillan, 2017)This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid ... -
Careers in marketing and market research
(WetFeet, Inc., 2005)A career in marketing or market research makes a worthy challenge for those whose creative genius is matched by their analytical acumen. For those interested in marketing careers, this WetFeet Insider Guide explores the ... -
Channel strategies and marketing mix in a connected world
(Springer, 2020)This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, ... -
Children in hospitality and tourism : marketing and managing experiences
(DE GRUYTER, 2020)This book works to fill a serious gap in tourism and hospitality research – children as future consumers. For decades, researchers and industry practitioners alike have overlooked and undervalued the significance of ... -
Commodity marketing : strategies, concepts, and cases
(Springer, 2022)Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of ... -
Communication and health : media, marketing and risk
(Palgrave Macmillan, 2022)This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, ...
