Duyệt theo Chủ đề "Internet marketing"
Đang hiển thị mục 21-40 trong tổng 66
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Digital marketing excellence : planning, optimizing and integrating online marketing
(Routledge, 2017)A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both ... -
Digital marketing for dummies
(John Wiley & Sons, Inc., 2020)This book has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. ... -
Digital marketing management : a handbook for the current (or future) CEO
(Business Expert Press, 2015)This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. ... -
Digital marketing outreach : the future of marketing practices
(Routledge, 2023)"This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment ... -
Digital marketing strategies for tourism, hospitality, and airline industries
(IGI Global, 2020)This book provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections ... -
Digital marketing strategy : an integrated approach to online marketing
(Kogan Page Limited, 2016)This book covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital ... -
Direct, digital, and data-driven marketing
(Racom Communications, 2018)This book recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant ... -
Dynamic digital marketing : master the world of online and social media marketing to grow your business
(Wiley, 2020)Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer ... -
E-Commerce 2016 : business, technology, society
(Pearson, 2017)This book emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to ... -
E-commerce 2017 : business, technology, society
(Pearson, 2018)This book emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to ... -
E-commerce 2018 : business, technology, society
(Pearson, 2019)This book provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly ... -
E-commerce 2019 : business, technology, society
(Pearson, 2020)This book provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly ... -
E-commerce 2020-2021 : business, technology, society
(Pearson, 2021)This book is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter ... -
E-commerce 2021-2022: business, technology, society
(Pearson, 2022)This book is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, ... -
E-marketing
(Pearson, 2014)This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing ... -
E-retailing
(Routledge, 2004)This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying ... -
eMarketing : the essential guide to marketing in a digital world
(Quirk Education Pty (Ltd)., 2013) -
eMarketing : the essential guide to marketing in a digital world
(Quirk Education Pty (Ltd), 2018)The content of the book is relevant and covers most marketing principles. One area I find missing is Global Marketing. Especially from e-marketing perspective it's important to cover the ever flattening global environment ... -
Emarketing excellence: planning and optimizing your digital marketing
(Routledge, 2013)A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media ... -
Evaluating social media marketing : social proof and online buyer behaviour
(Routledge, 2022)"This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social ...
