Đang hiển thị mục 21-40 trong tổng 102

    • Entrepreneurship in the hospitality, tourism and leisure industries 

      Morrison, Alison; Rimmington, Mike; Williams, Claire (Butterworth-Heinemann is an imprint of Elsevier, 2006)
      This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The ...
    • Exploring the hospitality industry 

      Walker, John R. (Pearson, 2017)
      This book helps readers advance in their careers by giving them a broad foundation of hospitality industry knowledge presented in a lively, visually appealing, engaging manner. The emphasis is on the people, companies, and ...
    • Financial management for hospitality decision makers 

      Guilding, Chris (Butterworth-Heinemann, 2002)
      Highly practical in its scope and approach, this book: Outlines the procedure and purpose behind various financial activities - including budgeting, year-end financial statement analysis, double-entry accounting, managing ...
    • Food and beverage management in the luxury hotel industry 

      Boussard, Sylvain (Business Expert Press, 2021)
      This book is an introduction to the management of food and beverage operations within a luxury hotel environment. It provides detailed coverage of operational areas within the food and beverage department, based on multiple ...
    • Global entrepreneurial trends in the tourism and hospitality industry 

      Batabyal, Debasish (editor) (IGI Global, 2020)
      This book is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. While highlighting topics such as destination tourism, ...
    • Global hospitality and tourism management technologies 

      Pablos, Patricia Ordonez de; Tennyson, Robert; Zhao, Jingyuan (Business Science Reference, 2012)
      The book provides a reference for policymakers, government officers, academics, and practitioners interested in understanding applications of IT for tourism and hospitality management.
    • Guest service in the hospitality industry 

      Bagdan, Paul (Kendall Hunt Publishing Company, 2019)
      The hospitality industry is a service industry that requires a unique blend of procedure, technique, and skill combined with the human element that is key to delivering quality guest service. It is both a science and an ...
    • Guest service in the hospitality industry 

      Bagdan, Paul J. (Wiley, 2013)
      "This book adopts a general approach that incorporates various thoughts from different parts of the industry, differing from property to property. It discusses issues and debunks myths about customer service with concepts ...
    • Handbook of hospitality human resources management 

      Tesone, Dana V. (editor) (Butterworth-Heinemann, 2008)
      This book is an authoritative resource comprising an edited collection of papers, which review and discuss this crucial aspect of hospitality, whilst illustrating how theories and concepts can be applied to the hospitality ...
    • Handbook of research on smart technology applications in the tourism industry 

      Çeltek, Evrim (IGI Global, 2020)
      This book is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable ...
    • Hospitality facilities management and design 

      Stipanuk, David M. (Educational Institute, American Hotel & Lodging Association, 2015)
      This detailed textbook shows students how to keep every area of a hotel property running smoothly. The book takes a systems approach to hospitality facilities issues, while also providing a summary based on functional ...
    • Hospitality financial accounting 

      Weygandt, Jerry J.; Kieso, Donald E.; Kimmel, Paul D.; DeFranco, Agnes L. (Wiley, 2009)
      Updated with the latest developments in the accounting and hospitality fields, this book covers the basics of financial accounting and then walks you through analyzing financial statements and dealing with the daily issues ...
    • Hospitality financial management 

      DeFranco, Agnes L.; Lattin, Thomas W. (John Wiley & Sons, Inc., 2007)
      Hospitality Financial Management provides a straightforward, practical approach to help the hospitality manager effectively analyze hospitality industry management reports and financial statements; prepare accurate business ...
    • Hospitality management and organisational behaviour 

      Mullins, Laurie J.; Dossor, Penny (Pearson, 2013)
      An essential text for HND and first year Hospitality Management degree students which examines the relevance and applications of general management theory and principles to hospitality organisations. Using contemporary ...
    • Hospitality marketing and consumer behavior : creating memorable experiences 

      Jauhari, Vinnie (editor) (Apple Academic Press, 2017)
      Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, "Hospitality marketing and consumer behavior: creating ...
    • Hospitality marketing management 

      Reid, Robert D.; Bojanic, David C. (Wiley, 2006)
      This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in ...
    • Hospitality retail management : a unit manager's guide 

      Lashley, Conrad (Buttem-orth-Heinemann, 2000)
      This book provides students and managers with a practical guide to managing units in hospitality retail organizations. It shows managers and students how competitive advantage can be gained by adopting management techniques ...
    • Hospitality sales : selling smarter 

      Siguaw, Judy A.; Bojanic, David C. (Thomson Delmar Learning, 2004)
      This concise handbook addresses the processes of selling in the Hospitality Market. More and more, the act of selling is recognized as a function that is separate from and just as important as the function of marketing in ...
    • Hospitality sales and marketing : an evolutionary journey with Howard Feiertag 

      Feiertag, Howard (Apple Academic Press, 2020)
      This book provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality ...
    • Hospitality sales and promotion : strategies for success 

      Taylor, Derek (Butterworth-Heinemann, 2001)
      This book is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: who is your customer? market ...