Duyệt theo Chủ đề "Branding (Marketing)"

Đang hiển thị mục 21-26 trong tổng 26

    • Sustainable destination branding and marketing : strategies for tourism development 

      Sharma, Anukrati (editor); Pulido Fernández, Juan Ignacio (editor); Hassan, Azizul (editor) (CABI, 2020)
      "Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive ...

    • Sustainable tourism development : futuristic approaches 

      Sharma, Anukrati (editor) (Apple Academic Press, 2020)
      Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account ...

    • The art of digital marketing for fashion and luxury brands : marketspaces and marketplaces 

      Ozuem, Wilson (editor); Ranfagni, Silvia (editor) (Palgrave Macmillan, 2021)
      This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion ...

    • The brand mapping strategy : design, build, and accelerate your brand 

      Leland, Karen Tiber (Entrepreneur Press, 2016)
      Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater ...

    • The Routledge companion to corporate branding 

      Iglesias, Oriol (editor); Ind, Nicholas (editor); Schultz, Majken (editor) (Routledge, 2022)
      "This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing ...

    • Travel writing for tourism and city branding : urban place writing methodologies 

      Mansield, Charlie; Topler, Jasna Potočnik (Routledge, 2023)
      "Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using ...