Duyệt theo Chủ đề "Advertising"

Đang hiển thị mục 21-30 trong tổng 30

    • Handbook of consumer psychology 

      Haugtvedt, Curtis P. (editor); Herr, Paul M. (editor); Kardes, Frank R. (editor) (Lawrence Erlbaum Associates, 2008)
      This handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. ...

    • How to get ideas 

      Foster, Jack (Berrett-Koehler Publishers, Inc., 2007)

    • Integrated advertising, promotion, and marketing communications 

      Clow, Kenneth E.; Baack, Donald (Pearson, 2018)
      This book speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you ...

    • Integrated advertising, promotion, and marketing communications 

      Clow, Kenneth E.; Baack, Donald (Pearson, 2022)
      This book speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one ...

    • Market driven political advertising : social, digital and mobile marketing 

      Hughes, Andrew (Palgrave Macmillan, 2018)
      Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. ...

    • Ogilvy on advertising 

      Ogilvy, David (Vintage Books, 1983)

    • Ogilvy on advertising in the digital age 

      Young, Mile (Bloomsbury, 2018)
      "Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives ...

    • Tested advertising methods 

      Caples, John (Prentice Hall, 1997)
      Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into ...

    • The art of client service : the classic guide 

      Solomon, Robert (Wiley, 2016)
      Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust ...

    • The fall of PR and the rise of advertising 

      Engeseth, Stefan (Stefan Engeseth Publishing, 2006)