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Leadership styles, internal employer branding and organizational identification: insights from Vietnam

(Emerald Insight, 2025-12-02) An Hoang Kim Vo; Loan Ngoc Tuong Pham; Duong Tuan Nguyen; Minh Hien Ha

Grounded in social identity theory (SIT), this study investigates the mediating role of internal employer branding (IEB) in shaping the relationships between transformational leadership (TL) and organizational identification (OI) as well as autocratic leadership (AL) and OI at a Vietnamese public university.