Customer relationship management (crm) in small and medium tourism enterprises : a dynamic capabilities perspective

Ngo, Vu MinhPavelkova, DrahomiraPhan, Quyen Phu ThiNguyen, Ninh Van20181330-7533https://thuvienso.hoasen.edu.vn/handle/123456789/7156Pp. 63 - 86enCustomer Relationship Management (CRM)Tourism industryDynamic capabilities (DC)Small and Medium Enterprises (SMEs)Competitive advantagesFinancial performanceCustomer relationship management (crm) in small and medium tourism enterprises : a dynamic capabilities perspectiveResearch articles