Thuy Doan Thi NgocThinh Do Huynh LamDung Nguyen Van2026-01-212026-01-212025https://www.emerald.com/ijis/article-abstract/doi/10.1108/IJIS-03-2025-0111/1271245/Internationally-recognized-quality-certification?redirectedFrom=fulltexthttps://thuvienso.hoasen.edu.vn/handle/123456789/17054This study aims to investigate whether internationally recognized quality certification and human capital affect process innovation in the Association of Southeast Asian Nations (ASEAN). Most prior research examines large economies such as China or European countries, while a few studies have been done in the ASEAN context. Moreover, this study also investigates the moderating role of informal competition in the international quality certification – process innovation and human capital – process innovation relationships.enASEANHuman capitalInternationally recognized quality certificationInformal competitionProcess innovationE26J24O31Article