Senyo, P.KKaranasios, StanAgbloyor, Elikplimi KomlaChoudrie, Jyoti2024-08-122024-08-122024https://thuvienso.hoasen.edu.vn/handle/123456789/15582Journal of Strategic Information Systems, Vol. 33, 2024; P. 1-19 https://doi.org/10.1016/j.jsis.2024.101849enDigital TransformationDigital Branching StrategyFinTech EcosystemArticle