Han, IntentionHeesupHyun, Sunghyup Sean2024-05-172024-05-172017https://thuvienso.hoasen.edu.vn/handle/123456789/15271International Journal of Hospitality Management 63 (2017) 82–92tThis study developed a theoretical framework in which overall image, image congruence, and quality ofphysical environment, service, and food affect guests’ satisfaction and intentions to revisit a luxury hotelrestaurant and visit other restaurants of the same hotel by considering the influence of conspicuousnessas a moderator. The measurement model assessment revealed that all items included an acceptable levelof measurement quality. Results of the structural analysis indicated that the research variables werein general significantly associated; quality dimensions and satisfaction had a mediating role; and theimpact of satisfaction and overall image on decision formation was greater than that of other variables.Moreover, the structural invariance model assessment indicated that conspicuousness acted as a signif-icant moderator. Overall, our proposed theoretical framework was found to include a sufficient powerin predicting patrons’ intentions for luxury hotel restaurant products. Using this quantitative approach,our research objectives were wholly achieved.enLuxury hotel restaurant; Physical environment quality; Service quality; Food quality; Customer satisfaction; IntentionsaArticle