Leadership styles, internal employer branding and organizational identification: insights from Vietnam

An Hoang Kim VoLoan Ngoc Tuong PhamDuong Tuan NguyenMinh Hien Ha2025-12-232025-12-232025-12-02https://doi.org/10.1108/APJBA-12-2024-0685https://thuvienso.hoasen.edu.vn/handle/123456789/17031Grounded in social identity theory (SIT), this study investigates the mediating role of internal employer branding (IEB) in shaping the relationships between transformational leadership (TL) and organizational identification (OI) as well as autocratic leadership (AL) and OI at a Vietnamese public university.enAutocratic leadershipInternal employer brandingOrganizational identificationTransformational leadershipLeadership styles, internal employer branding and organizational identification: insights from VietnamArticle