Lee, SeokiHeo, Cindy Yoonjoung2024-06-042024-06-042009https://thuvienso.hoasen.edu.vn/handle/123456789/15299International Journal of Hospitality Management 28 (2009) 635–637This study, by performing a path regression analysis, examines a mediating effect of customer satisfaction between corporate social responsibility (CSR) activities and firm value for US hotels and restaurants. Further, the study differentiates positive and negative CSR activities in the analysis. Findings suggest that the customer satisfaction does not play a role of amediator between the two factors for both hotels and restaurants.enCSR,Positivity effect,Negativity effect,Customer satisfaction,Mediating effectArticle