Franchising : pathway to wealth creation

dc.contributor.author	Spinelli, Stephen
dc.contributor.author	Rosenberg, Robert
dc.contributor.author	Birley, Sue
dc.date.issued	2004
dc.identifier.isbn	0-13-009717-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9726
dc.description.abstract	This book is written by a truly extraordinary authoring team--including the entrepreneur who built the world's largest system of Jiffy Lube franchises, the CEO who grew Dunkin' Donuts from 300 units to over 3,000, and the franchising specialist who sits on the board of the world's #1 bank lender to franchisees. Drawing on their immense personal experience, the authors provide detailed analytical tools for assessing any franchise opportunity, then illuminate every aspect of the business from both the franchisor's and franchisee's perspective. Coverage includes: franchise relationship models and service/product delivery systems; financial and transaction analysis; legal issues; dynamics of the franchise relationship; going international; distributorships; licensing; and even cashing out.
dc.format	xviii, 234 p. : ill., tables
dc.language.iso	en
dc.publisher	Prentice Hall PTR
dc.subject	Franchises (Retail trade)
dc.title	Franchising : pathway to wealth creation
dc.type	Book