Tested advertising methods

dc.contributor.author	Caples, John
dc.date.issued	1997
dc.identifier.isbn	0-13-244609-X
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9721
dc.description	xxvi, 278 p. : ill.
dc.description.abstract	Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful. You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.
dc.language.iso	en
dc.publisher	Prentice Hall
dc.subject	Advertising
dc.title	Tested advertising methods
dc.type	Book
dc.description.version	5th edition