CRM at the speed of light : social CRM 2.0 strategies, tools, and techniques for engaging your customers

dc.contributor.author	Greenberg, Paul
dc.date.issued	2010
dc.identifier.isbn	978-0-07-159046-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9468
dc.description.abstract	Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment. Throughout this definitive volume, you'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies, along with expert guidance on how your organization can and should adopt these innovations. CRM at the Speed of Light, Fourth Edition, reviews the latest technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework.
dc.format	xxvi, 662 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Electronic commerce
dc.subject	Customer relations
dc.subject	Management
dc.title	CRM at the speed of light : social CRM 2.0 strategies, tools, and techniques for engaging your customers
dc.type	Book
dc.description.version	4th edition