Media now : understanding media, culture, and technology

dc.contributor.author	Traubhaar, Joseph D.
dc.contributor.author	LaRose, Robert
dc.contributor.author	Davenport, Lucinda
dc.date.issued	2012
dc.identifier.isbn	978-1-4390-8257-7
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9435
dc.description.abstract	This book empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new sixth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.
dc.format	xiv, 568 p. : ill.
dc.language.iso	en
dc.publisher	Cengage Learning
dc.subject	Telecommunication
dc.subject	Information technology
dc.subject	Mass media
dc.subject	United States
dc.title	Media now : understanding media, culture, and technology
dc.type	Book
dc.description.version	7th edition